An SOA odyssey

Thursday, June 01, 2006

Compassion International Back on Television

For those who aren't aware of what Compassion does, there will a TV program airing soon. You can find a list of stations and times here. The following is the press release sent out a few days ago.

From a technical perspective we're interested in seeing how well our service oriented infrastructure handles the additional anticipated load so stay tuned.

COLORADO SPRINGS, CO, May 30, 2006 – Beginning June 1, Compassion International is breaking back into the television scene. Compassion will air a 30-minute television special in major markets throughout the United States. Hosted by contemporary Christian music artist Rebecca St. James, the special will focus on Compassion’s child sponsorship program.

In the 1980s, Compassion was a pioneer among Christian ministries in using television programming, but rising costs eventually led to discontinuing this venue. Today, with hundreds of television channels available, this venue has again become a cost-effective way to share the message of children in poverty.

“This television special creates a wonderful opportunity to share the needs of children in poverty around the world with many people throughout the United States who may never have heard Compassion’s message before,” said Rick Davis, Compassion’s Director of Marketing. “Our hope is that by telling Compassion’s story through a new venue we will help thousands of people to make a difference in the life of a child in need.”

The television special is co-hosted by Tim Glenn, Compassion’s U.S. Advocacy Director, and also features nationally renowned author and speaker Tony Campolo and Hollywood actors Victoria Jackson and Cary Elwes. All participants in the special sponsor children of their own through Compassion’s child sponsorship program.

A complete listing of airtimes can be found on Compassion’s Web site. Visit and click on the link to the television program.

Compassion International is one of the world’s largest Christian child development organizations, working with more than 65 denominations and thousands of indigenous church partners in Africa, Asia, Central and South America and the Caribbean. Since 1952, Compassion has touched the lives of more than one million children.

It has been recognized for its financial integrity with top ratings and recommendations by several of the nation’s leading not-for-profit “watchdog” organizations. Recently Compassion was recognized by Charity Navigator for its fifth consecutive four-star rating, putting it in the top one percent of 5,000 charities.

For information about sponsoring a child, contact Compassion online at or by calling (800) 336-7676, Monday through Friday, 8 a.m. to 5 p.m., MST.


Anonymous Anonymous said...

I hate to break it to you but I took a look at the times when Compassion is airing their show can I say, "waste of time". I'm a media buyer and I can tell you that the day parts and stations that the program is airing won't give them a return on their investment. May/June is not a good time to air a television program either. People are thinking about vacation and finishing up school.
Compassion could have found a better and less expensive way to raise awareness and money than this.

9:42 PM


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